

The study revealed the dire consequences of the housing crisis. It found that Santa Cruz is one of the top-five least affordable cities for renters in the US. This unaffordability is due to the disparity between average income and housing costs.


“If you’re a person who is middle-income and you’re looking to rent a 2-bedroom, there’s no way it can be done here. It just isn’t possible.”
In her most recent move, Cheryl searched for half a year for an apartment, but couldn’t find anything affordable.
“My son who lived with me is now homeless because I can’t afford for him to live with me or put him in a hotel. I’m working really hard to find a place for him… but being a middle-income person is really difficult here. You’re too poor to be rich and too rich to be poor. There’s trouble in paradise, ” Cheryl said. “Not everyone who experiences housing insecurity has done something wrong, doesn’t make a good working wage, or has done something wrong. It’s just the way that it is here in Santa Cruz.”
Matt Nathanson, SEIU 521 Vice President, also participated in the panel this evening and compared the rhetoric used by landlords to oppose rent control measures to that of managers desperately fighting to weaken our unions.

“Workers have the right to be treated with dignity and respect and to get fair pay for fair work. That is why we join unions. Tenants have the right to be treated with dignity and respect and to have a decent place to live that does not drain them of 50-70% of their income. That is why we advocate for rent control and eviction protections. We CAN work together on projects to make housing more affordable and make more affordable housing. I hope we will do so.”
To help address the housing crisis in Santa Cruz and across California, members of our union voted to endorse the following measures on this year’s ballot:
Read the Santa Cruz Sentinel’s coverage of the event here.
Visit the UCSC “No Place Like Home” research page here.
Click here to go back to the SEIU 521 Housing Justice main page.